10 Marketing Ideas For Small Businesses For 2019

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A new year brings new opportunities, but if you are a small business owner, you probably have little time to market your business. It is therefore essential that you know where to target your efforts to be most effective. In this article, we cover the 10 best marketing ideas for small businesses in 2019.

1.
To create a marketing plan For Your Business

If you think of small business marketing as the cake, your marketing plan is the recipe. And as any chef knows, without a recipe to guide you, your cake could end up a little soggy in the middle! A marketing plan should include setting your goals for the year, and this should be targeted to target your promotions. Ask yourself what services do you want to promote? What marketing channels do you want to try? If you’re having trouble defining your strategy or coming up with ideas, invest in professional help. Maybe all you need is a video or marketing agency (even an editor). Make sure you start the year with a solid plan for where you want to go in marketing your business.

2. Make sure your business cards, brochures and other promotional products are up to date

If your logo is dated and your point of sale material looks like it could do the trick with a little help, it’s time to give it a makeover. Most businesses need to review their marketing materials every 3-5 years, as brochures and logos can become outdated very quickly. Always hire professionals for this – your well-meaning son, niece, or neighbor isn’t the designer you want (unless they’re certified professionals with rave reviews on their portfolios). Remember that your business card or brochure is designed to reflect the people in your departments. If you want your business brand to stand out and look professional, it is imperative that your marketing materials do the same.

3. Refresh your website

Keeping your website up to date is essential if you want to be found in 2019. Does your website look like a myspace site? Is it mobile responsive? Or, even worse, you don’t even have a website? Unless you’re so hipster it hurts, it’s time to cool off! As with your marketing materials, your website is an investment and you only need to hire a professional. The website should be fully functional on all devices and user-friendly. Aim for a website that’s easy to navigate, quick to load, and fast to let your audience know about your business. If you have too much content or your site is slow to load and difficult for users to navigate, your customers are likely to abandon your site and move on to the competition.

4.
Be active on social networks

If you market your small business on a budget, social media is your best friend. While no longer a free advertising tool, it is still much cheaper than most of the other options. Its ability to deliver targeted messages in real time to a targeted audience also means a lot more for your money. But watch out for users: Due to the popularity of social media and its ever-changing nature, stay informed and avoid outdated advice or “myths” can be a bit of a pickle. It is highly recommended that you include professional help for your social media, even just to get you started.

5. Give free samples or trial periods of your product

Could you talk about your product on a Facebook Live feed or webinar, or live stream your workplace activities? Or could you host a Meetup event, maybe hosted at your workplace, to talk about what you’re doing? These are inexpensive activities that can create buzz around your brand, bring people together in your community, and make a difference about you and what you do in your small business.

6. Look into video marketing

Video marketing is all the rage right now. People read less and prefer to consume content in video format. Fortunately, good video marketing can be done on a budget. You can even use your phone (assuming it’s a bit modern) set on a coffee cup tripod to start practicing your video skills. If you are too shy to appear in the video, you can use software like Loom to give a voiceover presentation or create animated explainer videos. Then upload the result to your favorite social media channel (don’t forget YouTube) with a title and a good description. As easy as that!

7. Get your small business on directories and social services like Google My Business, Groupon, Yellow, and Yelp

Thousands of people use these platforms to rate, ask questions and discover new businesses every day. Signing up for an account is free (you just need a Gmail address to access the Google My Business platform). These platforms make it easy to share information about your business and promote products and services through photos and videos.

8. Improve your content marketing game

Content marketing is still going strong in 2019. Love to write? Update your small business blog at least twice a month with useful information for your customers or brainstorm topics that are relevant to your industry. You can even write your own eBook on your personal work experiences, industry, or market niche. If you’re more of a talker (and don’t sound like Fran Drescher), you can start your own podcast. A nifty app called Anchor is an awesome tool for DIY podcasting.

9. Invest in SEO

In the long run, being # 1 on Google will give you your ideal customers. But as a small business, how do you get there? Getting on the first page of Google can be almost impossible, especially if you operate in a highly competitive market. But all is not gloomy. The simplest strategy is to try and rank for unique services (which will have less competition) or what are known as “long tail keywords”. This is definitely an area where you need to call in the experts. Ideally, choose a marketing agency that can see the big picture and help you achieve great long-term search results, while maximizing all short-term marketing activity for more instant gains.

ten. Do good

Do something really original and good for your community, like volunteering or sponsoring a local event. Organize free workshops or classes related to your trade for children at local schools and universities. Giving is not only good in itself, but it is good for the image of your business and also gives you additional promotion. Alternatively, go without your business name and just let yourself be carried away by the positive vibes, man …

Start 2019 on the right foot and market your small business the right way. You will not only improve your cash flow, but also your community. If you need help, give the marketing team Creative content a call to see how you can start your marketing this year.

ends

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