10 reasons to create a simple marketing plan for small businesses


A marketing plan outlines all of the important elements needed to market your business successfully and consistently. A marketing plan doesn’t have to be long or complicated. Creating a simple marketing plan is something every small business should have to guide your efforts and keep you focused on your goals. Whether you want to focus only on inbound marketing or if you want to integrate online marketing with offline marketing, there are 10 important reasons why your small business needs a realistic yet simple marketing plan.

A simple marketing plan allows you to:

  1. Specify a vision for your business
  2. Define and communicate your mission
  3. Describe what you want to accomplish
  4. Describe your ideal client
  5. Identify what makes you different
  6. Create a roadmap to achieve your goals
  7. Focus on what’s important
  8. Create an action plan for what to do and when
  9. Track your progress
  10. Remember this is your business, not a hobby

Let’s take a look at the key elements of your marketing plan that need your attention:

Vision for your business

Your vision statement is a vivid description of what you want your business to be so that it inspires and motivates you. A well-defined vision creates a mental image of the business you are striving to build.

A clear vision statement benefits your business by:

  • Serve as a compass to keep you in the right direction.
  • Allowing you to assess the many opportunities available to you and make decisions based on whether the opportunity helps you move closer to your vision.
  • Help you measure your progress, set goals, set priorities and know when to say no.
  • Allowing you to focus on what needs to be done to get there and to eliminate anything that wastes time and takes energy away from what is precious to make your dream come true.

Your mission statement

Your mission is a concise statement of what your business does, developed from the customer perspective, and aligned with the company’s vision. He must answer these three questions:

  • What are we doing? Specifies what you deliver to your customers, not in terms of process, but by the actual needs that are met for your customers when they do business with you.
  • How do we do this? Defines the type of products and services you sell and deliver to your customers.
  • For who? Identify the target market most likely to purchase your products and services.

Knowing the answers to these questions allows you to focus on your business and helps you move from the present to the future.

What you want to accomplish

Research has shown a direct link between goal setting and the likelihood of success. By setting goals and writing them down, you are forced to be specific about what you want to achieve, how you will get there, and when. Your marketing goals should be:

  • Focused on achieving your vision.
  • Prioritized and addressed 1 or 2 at a time.
  • Monitored and measured.

It’s common to re-evaluate goals quarterly and adjust deadlines and priorities based on what’s going on around you. Life is coming and you must give yourself room to change.

Your ideal target customers

Never underestimate the importance of defining your ideal target audience. Understanding the needs of the unique group of people or businesses you want to work with, who want or need what you have to offer and are willing to spend money to meet that need enables your business to offer tremendous value to those who need it. more.

Understanding your ideal customer intimately means knowing for sure what problem they are trying to solve or what need they want to meet. With this information, you can then:

  • Clearly communicate the value you offer and why they should work with you.
  • Discover opportunities to provide additional services that have been overlooked by others.
  • Establish yourself as an expert serving this market.

Focusing on a particular market allows you to make better choices for all of your marketing efforts, saving you time and money on activities that don’t make sense to your business and clients you serve.

What makes you different

The internet is leveling the playing field for small businesses, but in turn, it creates a very crowded market. Those who can describe how they are different have a competitive advantage over those who cannot.

So how do you make your business stand out from the crowd?

The secret to defining what makes your business different is to understand what your ideal customer really wants and to make sure that you deliver them better than anyone else. What is your unique offer that your customers find amazing? Do you:

  • Finding simpler ways to do things?
  • Serve a niche market better than anyone?
  • Bring a new perspective to challenges that offer unique solutions?
  • Package your services in a way that appeals to your ideal client?
  • Create systems that help clients learn how to do things more efficiently?

Usually, what makes us different doesn’t have to be a complicated process or service. In many cases, you can offer something that is simple but of extreme value to your customers. We are taught to believe that things of value must be difficult or complex. Just because these things we do are easy for us doesn’t mean they are easy for others. You need to be aware of this value you are providing and use it to your advantage.

Your marketing roadmap to achieve your goals

You wouldn’t take a trip without planning your route. Marketing your business is no different – you need a plan to guide you to your destination. This plan defines the marketing strategies and tactics within each strategy that you will use to achieve a particular goal. Marketing strategies and their associated tactics to consider are:

  • Social Media Marketing – Determine which social networks are relevant to your business, then develop a plan to boost your visibility and reputation as an expert
  • Content Marketing – Define your content marketing plan for topics, then use email marketing or blogging to communicate your expertise and message to your target audience. Reuse your content using different media – eBook, podcast, video, presentation, infographic
  • Search Engine Marketing – Define your top 10 keywords and optimize your website, directory listings, and social media profiles to increase search engine visibility.
  • Event Marketing – Host webinars or virtual conferences. Promote the event through your blog and social media outposts. Consider advertising these events on Facebook, Twitter
  • News / Media / Public Relations – Become an expert resource for media, gain visibility through newsworthy activities. Send press releases, write signed articles, write and publish a book
  • Advertising – Create and manage pay-per-click ads on Google, Bing, or social media, as appropriate.

For example, if your goal is to grow your email list, you need a lead generation campaign that would include search, social marketing, and content strategies to attract inbound leads.

An action plan to ensure successful execution

Your marketing action plan eliminates random activities that create random results. It defines each marketing campaign project in detail and assign resources, dates and topics to each activity to take the guesswork out.

You would need to create a lead magnet, a landing page and possibly use Facebook advertising to promote your main magnet to the right audience. Once you’ve gotten people to sign up for your email list, then you want a series of emails that can feed each lead with valuable information.

With a detailed marketing action plan, you always know what you’re doing and when you’re doing it.

To remind you that it’s your business and not a hobby

Most of us have built our business around our passion and in doing so, enjoy our work every day. However, if you are in business to be successful then you need to view marketing as an investment and take the right steps to ensure that you are maximizing your resources. A simple marketing plan with an action plan to help keep you consistent ensures that you are focused on making your business successful.

Have you created your simple marketing plan?


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