101 Marketing Ideas for Small Businesses Part 1: Naming, Logos, and Branding

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Entrepreneurship comes with its own set of challenges and with so many options, it can be difficult for you to master all aspects of the business.

Marketing is evolving every day and even more with the technological evolution that changes the lifestyle of consumers. When done right, marketing can help your business grow quickly.

Are you a business owner who wants to grow their business but don’t know much about marketing? Do you want to attract more customers to your business? Do you want a quick checklist of things you can do to grow your business?

This article is one of a 10-part series that takes you through the basics of small business marketing.

Overview of the ultimate guide to marketing for small businesses

The 10-part guide is divided into the following sections:

  • Naming, logos and branding
  • Your product / service
  • Basics of Marketing Planning
  • Online marketing
  • Advertisement
  • Promotions
  • Price
  • Email advertising
  • Social media marketing
  • Content Marketing
  • Expand your network
  • Customer centric
  • Physical proof
  • Education

In this article, we start with the basics of small business branding.

Naming, logos and branding

Name your business can be stressful. Once you choose a name, you may never be able to change it again, so choosing a name for your business that can stand the test of time is very important. Think about your target audience and decide what type of name you should be looking for. Ask yourself if the name has to be something professional or fun? Should it include details of what my business offers? How do I want people to feel when they listen to this name? Should it be a long name or a short, catchy name? Once you know the answers to these questions, research some business name ideas and finalize the one that best matches your criteria.

A logo defines the identity of your business and defines what your business stands for. It is an easily recognizable symbol which, when used in communication media, communicates ownership. A memorable logo design can quickly grab the attention of customers and arouse their interest in the product. Therefore, it is important to have a logo that sets you apart from the competition and facilitates brand loyalty.

Next step in the branding process is to create a catchy slogan that describes your unique selling points and your main benefits. When customers discover your logo, the next thing they’re looking for is a quick description of the company that can tell them if it’s what they were looking for. It helps you differentiate your brand and helps your customers recognize your business. When you try to create a catchy slogan for your business, write down your USPs and try to summarize them in one line of less than 10 words. Use this slogan in your marketing communication.

Colors have significant meaning in marketing and human psychology. Colors can help you stand out while the wrong color choice can negatively impact your business. Colors largely align with specific traits, and aligning your colors with the type of personality you want to represent for your brand can help drive conversions. Moreover, the color trends for men and women are also different. Therefore, depending on your target audience, you can choose which colors you want to use in your logo and associate them with your brand.

Branding is about determining what your brand represents and what kind of values ​​and beliefs your brand represents. Your values ​​are at the heart of what you do and how you do it. People love brands they can relate to and brands that have the same core beliefs as them.

Decide what values ​​and beliefs you want people to think of when thinking about your brand and stand up for those values. All of your marketing actions should reflect what you want your brand to represent.

Consistency in your communication across channels helps build a strong brand. When you know what your brand stands for, you need to be consistent in communicating these values ​​in your communication media. Your logo should be printed on all media, your designs should be in sync with your brand colors, and your company name should be included in all media. Keeping your brand elements consistent will help make them more visible and leave a lasting impact on your customer’s mind.

A buyer persona is a fictitious representation of what your ideal customer should look like. A buyer persona can help you understand your customers’ needs and help you tailor your marketing content to their needs. When trying to create a buyer persona, try to define details like their age, demographics, lifestyle, professional status, marital status, goals, challenges, education, business preferences. purchase, etc. If your product / service is aimed at different customer segments, then you can create a buyer persona for each segment. Once your buyer is ready, you will understand their challenges and needs and can then tailor your marketing content to suit their needs.

Storytelling is a powerful tool for any business. A great story about your product or service can leave an everlasting impact and increase customer loyalty for your business. If you’re worried that you’re not a great storyteller, don’t worry.

Every story needs 5C: circumstances, curiosity, characters, conversation and conflict. So when creating a story, set out the circumstances, set the context, spark curiosity with questions and headlines, use the conversations between characters to generate the story and finally generate conflict to find a solution. with your products / services.

This article was originally published on Just creative.



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