101 Marketing Ideas For Small Businesses Part 4: Promotions

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Are you a business owner who wants to grow their business but don’t know much about marketing? Do you want to attract more customers to your business? Do you want a quick checklist of things you can do to grow your business?

This article is the fourth installment in a 10-part series that introduces you to the basics of small business marketing.

Overview of the ultimate guide to marketing for small businesses

The 10-part guide is divided into the following sections:

In this article, we share some quick tips for effectively promoting your business without spending a lot of money. You can quickly increase your reach by creating promotions for your business.

  • Add an effective call-to-action button

What good are your products and services if no one knows where to find them on your website? You can inspire customers to take action when you visit your website with attractive call-to-action buttons. Some examples of calls to action include “Buy Now”, “Hurry Up!” Limited Time Offer “,” Try it now “and” Learn more. “See here for tips on CTA microcopy.

With effective call-to-action text, you generate a sense of urgency in the customer’s mind, which in turn translates into better conversions. A successful call to action has three main characteristics which are the placement on the website, the button design, and the text used on the button. You can play around with each of the features to see what works best for your business.

  • Create a promotional video

While a promotional video is a popular way to promote your business, many small business owners shy away from the idea. The attention span of customers decreases and therefore a promotional video can help you get more customer attention with less effort.

Nowadays, there are many affordable options available in the market that can create the video for your business. A promotional video can help you reach a larger audience. It is a one-time investment that is also sustainable.

  • Create your personal reservation system

If your business provides services to your clients, a great way to promote your business is to get an online appointment booking system. It works great for sales teams, individual lawyers, driving instructors, repair professionals, etc. who offer individual services and for session booking services such as yoga classes, coaching sessions, tour operators, guest houses that offer clients to book a session with them or a particular resource.

The system allows you to set your availability, monitor booking statistics, send automated reminders and notifications, integrate with your website, accept payments online, sync with personal calendar and define a cancellation policy.

You can customize your reservation calendar with your colors and logo, customize reservation forms and share the system with your staff. Another great feature of the system is that you can automatically coordinate multiple schedules with the system, which saves you a lot of manual effort, resulting in improved income.

  • Claim your free Google listing

Google My Business is a free tool from Google that allows you to manage how your business appears on Google Search and Google Maps. You can claim your free Google ad and customize your business details like company name, location and hours of operation. You can add photos of your business and monitor and respond to customer reviews on Google. It’s a great way to improve the discoverability of your business.

A simple and easy way to reach more customers is to claim free business listings on multiple websites like Yelp, Yellow Pages, Bing Places, Foursquare, Yahoo Local, etc. You can search the internet to find the directories where your competition is listed and make sure you are listed on the same websites as well. Many websites allow you to create an account for free and add your business information. Listing your business on multiple websites will also help your SEO efforts.

A free trial of the product can be a win-win situation for you and your customers. While you invest your money in offering free product trials, your customers are investing their time in learning more about your product. When you offer free trials, you are showing your customers how your product / service works instead of telling them about it in a speech. Experience is always a great way to reduce aggressive sales efforts and increase customer satisfaction. A great product will sell and attract more customers through word of mouth marketing.

Contests are a great way to generate buzz about your business and increase your fan base online. You can interact with your customers with interesting contests. here are the steps to design a contest For Your Business :

  1. Decide what the purpose of your competition is. The goal could be something like increasing the number of followers on Facebook or reaching more people.
  2. Finalize your budget for the prices and decide how many prices you can offer within that budget.
  3. Then create your contest. Think of an interesting idea that people would like to talk about or something that could also help your business. For example, if you are a yoga studio, you can ask people to tweet about “Yoga is important because …”.
  4. Once you’ve finalized your contest details, create your promotion plan. Would you like to limit the contest to Twitter or is it a print media contest or do you want to use multiple platforms to promote it?
  5. Once everything is in place, decide on the ground rules and timelines for the contest and create designs around the contest.
  6. You are ready to run the contest. Once your competition is over, measure the results to see your ROI (return on investment).

Whether the review is positive or negative, reviews are an important part of your business. The majority of customers are looking for business information online, and a few negative reviews can hinder your progress. Therefore, it is important for you not only to monitor reviews, but also to create a Two-way communication via notifications by responding to them. This will let your potential customers know that you care about your business and that their complaints are heard.

Festivals and occasions are a great opportunity to promote your business and reach a wider audience. You can select a few target festivals in the year and carry out marketing activities around these areas. You can set up booths at festivals, hold product demos, connect with people to answer their questions, and try to engage them in conversations. You can also organize fun and interactive activities or sponsor smaller activities during the festival. Remember to collect customer information and contact them later to tell them more about your business.

If we’ve been missing out on any quick and effective small business promotion ideas, please let us know in the comments section below!

This article was originally published on Just creative.



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