Agri-food marketing agency targets capital in business expansion

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Waterford-based marketing, advertising and public relations agency Green Acre Marketing has announced a major expansion with the opening of a new office in Dublin.

This was facilitated by a significant investment in the business by the founder of the Dublin-based media company AgriLand.

The goal now is to expand the team and open an office in Dublin in 2019.

Green Acre Marketing has grown into a significant business over the past five years, providing marketing services specifically to the food industry.

Commenting on the decision, Aileen Barron, Founder and Managing Director of Waterford-based Green Acre Marketing, said:

“An exciting future awaits Green Acre Marketing and its people. Growing a business is never without challenges, but I am delighted to enter this new chapter.

Aileen Barron, Founder and CEO of Green Acre Marketing

“We have received incredible support from our current customers, some of whom have been with us from the start. The future is about adding more value and resources to these customers, while looking to the future within the agribusiness and food industry, ”she said.

To recover

It was also recently announced that Kilkenny native Lisa Dunphy has returned to Green Acre Marketing as Senior Account Manager.

“We are delighted to have Lisa on the team. Having gained substantial experience and knowledge of the FinTech industry, Lisa will bring a whole new perspective and vision to the future of Green Acre Marketing, ”added Barron.

Over the next few weeks, Green Acre Marketing will be opening a new office in Blanchardstown, Dublin 15, with key staff that will be located between its offices in the Capital and Waterford.

Continuing, Barron said: “Strategic marketing planning, offline marketing, public relations and event management will continue to be the core services provided by Green Acre Marketing – however, digital marketing and content creation. will now also be a priority for the company.

“This means that Green Acre Marketing will be the only agency in the country capable of providing digital marketing to the agricultural sector at such a level,” added the managing director.

Support

Commenting on his decision to support Green Acre Marketing, Cormac Farrelly said: “I have immense admiration for the work Green Acre Marketing has done for many food companies, both in Ireland and elsewhere.

“The professionalism and knowledge demonstrated by his team over the past five years is unmatched to me.

Agriculture and farmers have evolved. Many companies that provide services to farmers and consumers are responding to this change.

“This has put a renewed emphasis on marketing and branding for these companies. Aileen and the team are leading this evolution with their intimate understanding of traditional and digital media, ”he said.

Farrelly is otherwise known as the Managing Director of AgriLand – Ireland’s largest publisher of agricultural news.

“The backbone of Irish agro-industry”

With expertise at the farm and company level, Green Acre Marketing has in-depth knowledge of the food industry and its target market.

Barron said, “We are a fully integrated agency with a strong team of marketing and media experts, all with one passion in common: our love of agriculture and food.

“Over the years we have had the pleasure of working with companies that are at the heart of the Irish agri-food landscape, while supporting some of the biggest international brands around the world,” she concluded.


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