The bulk of this report is a press release from the City of Ashland submitted to SOURCE media
ASHLAND – The The Massachusetts Office of Business Development is presenting communities of Ashland, Framingham and Natick with a $ 250,000 Business Marketing Technical Assistance Grant, funding a new program to help struggling small businesses in this region.
The Business Marketing Technical Assistance Grant focuses on an identified need for marketing support within the business community. Business owners will have the opportunity to work directly with marketers to create, redesign or update their website, upload an online point of sale tool to company websites as appropriate, and get online. focus on digital marketing strategies for direct marketing to consumers.
The grant will be open to all sectors for companies with less than 50 employees that have been in operation since March 10, 2020.
Preference will be given to BIPOC, women, LGBTQIA + or veteran-owned businesses, and those that have not yet received funds from the CARES Act. Each company will be offered service options according to its needs:
- Package 1: Branding and Updating or Website Creation
- Package 2: Website Update & Social Media Tips & Building
- Package 3: updated website to include point of sale creation
- Package 4: website update, point of sale implementation and social media advice
Depending on the marketing needs of the business, they will be matched with a marketing specialist who best matches their needs. The consortium hopes to support more than 50 companies with this technical assistance. The overall objective of this grant is to increase sales, stimulate business, stimulate the
economy and keep communities vibrant. This grant opportunity will provide an indispensable resource to help businesses survive in a very difficult time.
This grant program is twofold, in that it supports the marketing teams that will provide the services and offers a service to businesses that are having difficulty with their online presence.
The team of business development leaders in Ashland, Framingham and Natick are working together to use funds provided by the MA Office of Business Development to provide a unique opportunity for businesses in the region.
âWe are delighted to be working with our colleagues in Framingham and Natick to provide service to small businesses at a critical time,â said Beth Reynolds, Director of Economic Development for the City of Ashland. âWe hope this opportunity will provide much needed support to more than 50 companies. “
Ashland will be the primary community in distributing grant funding.
This program responds to an identified need and builds capacity in marketing strategy and best practices for leveraging the web and social media. This grant allows a rapid matching of professionals with companies and clear deliverables that are always adapted to the individual situation of each company.
âThis was a group effort between Ashland, Framingham and Natick to provide this opportunity to the small business community. The Natick Center Cultural District and the Natick Community and Economic Development Department are pleased to be able to offer marketing assistance to Natick businesses who will be working directly with marketing professionals to create, redesign or update their website, upload a point online sales. tool to corporate websites, where applicable, and focus on digital marketing strategies for direct marketing to consumers, âsaid Athena Pandolf, executive director of the Natick Center Cultural District.
âThese much-needed services are often expensive and many businesses simply cannot afford them, especially over the past year or so when they have struggled to keep their doors open. By working with Ashland and Framingham, we will help support small business owners in tangible ways that will increase sales and keep MetroWest’s business community strong, âPandolf told SOURCE.
Marketers can get a Request for Proposal (RFP) at https://www.ashlandmass.com/Bids/PlanHolders/87?documentId=
Commercial applications can be downloaded from https://www.ashlandmass.com/831/Grant-Opportunities