Clarity’s focus on consulting needs


When Karin Kassab learned from a business coach that only about 2% of women-owned businesses in the United States cross the $1 million mark in revenue, she was surprised. In 2018, 1.7% of women-owned businesses earned $1 million or more, according to American Express’ State of Women-Owned Business Report.

In 2020, his company, Clarity Advice Centerclosed at $1.5 million, making her part of that small percentage.

Kassab is a psychologist and founder of the Clarity Counseling Center in Wilmington, a business she was able to start by blending her interests in entrepreneurship and helping others.

“I knew I wanted to make money while having a positive impact on the world, both at the same time, not one without the other,” she said.

Clarity’s launch in 2015 was driven by a mission to solve a problem it had identified in the mental health industry: finding the right therapeutic treatment for clients.

To help find the right therapist for each client more easily and successfully, Clarity hires and trains what Kassab calls “super specialists,” who may be the best choice for a client.

“If I’m someone who has anxiety issues, it’s harder than it should be to find anxiety experts,” she said. “I think there are a ton of advanced generalists, and our strategy is to go from generalists to specialists.”

A cornerstone of what Clarity does is use modern, evidence-based therapy, Kassab said.

“In our field, it’s very soft science, so there’s an uphill battle to be legitimized,” Kassab said. “The legitimization of our domain creates value and trust. People know that we start with what works for most people, mostly empirical journal articles. They’re not going to work for everyone all the time, but it seems like a good place to start.

Clarity has opened a branch for psychological testing and assessments focused on ADHD and gender dysphoria that has been met with “overwhelming demand,” Kassab said.

One shift the company has gone through like many others during the pandemic has been a pivot to telehealth.

During the pandemic, about 4 in 10 adults in the United States reported symptoms of anxiety or depressive disorder, up from 1 in 10 in 2019, according to the Kaiser Family Foundation. This has placed Clarity in a position to offer telehealth services to the growing number of people struggling with mental health issues.

During this time, Clarity added 10 therapists, two interns, and two administrative employees, with revenue increasing by more than $500,000. He also opened a second site.

This year, Clarity is on track to hit the $2 million revenue mark, Kassab said, and aims to provide free/low-cost appointments to people in need each week to make more accessible care. It plans to open more locations this year and in 2023.

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