Korean advertising platform Dable appoints business development managers in Hong Kong and China

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South Korean advertising platform Dable has appointed two senior executives in Hong Kong and China as part of its expansion plan in the Greater China region.

The company has appointed Jan Cheng (pictured right) as business development manager. Cheng has 13 years of experience in the media and ad technology industry. It also caused publishers to switch to programmatic advertising. Cheng developed key accounts to explore additional investment opportunities through digital media planning and buying across different channels and led the monetization of unsold inventory programmatically for news outlets like Asia City Media Group and the New York Times. In addition, he implemented a tailor-made programmatic solution and designed engagement packages for clients to secure sales volume and develop long-lasting business relationships within Vpon Big Data Group.

“Our business is based on monetizing publisher inventory as well as contributing to advertiser profits through planning strategies,” Cheng said.

In addition to Hong Kong, Dable has also appointed Sun Tianxi (pictured left) as business development manager for the China office. Sun has worked in the advertising industry for over 12 years. Sun previously worked for third-party technology company Miaozhen Systems in China as a pre-sales team leader and for advertising platform Tencent as a senior sales manager. Over the past four years, Sun has noticed that Chinese brands are beginning to penetrate overseas markets on an unprecedented scale. Regarding this trend, it has helped many successful advertising campaigns of major Chinese brands to reach their target markets.

“As Team Manager of Dable Mainland China, I am responsible for developing a comprehensive business expansion strategy in the Chinese market. I am also looking forward to learning how brands in China can leverage the platform. Dable’s native advertising form and AI technology to achieve exponential growth in overseas markets,” Sun said.

Commenting on the nominations, Chaehyun Lee, CEO of Dable, said, “Despite fierce competition among global companies, Dable ranked first in terms of market share in Taiwan last year, after South Korea, the Vietnam and Indonesia because of its excellent technology.Sun and Cheng are recognized top experts in the industry.I am sure that their experience,knowledge and global business experience will play a major role in helping Dable establish and consolidate its activities in Greater China.

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