Marketing and Business Development Achievements of Credit Unions Honored | 2022-03-18


The winners were honored for their achievements in marketing and business development at the CUNA Marketing & Business Development Council conference, March 9-12, 2022. The winners and their achievements will be featured in an upcoming issue of Credit Union Magazine.

“These awards recognize professionals who are passionate about creating outstanding campaigns that showcase their credit unions,” said Lynn Heider, recognition awards chair and vice president, communications and public affairs, Northwest Credit Union Association. “Through their efforts, communities across the country continue to learn how important credit unions are.”

Recognition Award Winners:

  • 2022 Top Community Contributor Award: Marc Buchanan, Director of Marketing, LOC Federal Credit Union, Farmington, Michigan.
  • 2022 Volunteer of the Year Award: Michael Murdoch, Marketing Manager, Wauna Federal Credit Union, Clatskanie, Oregon.
  • 2022 Rising Star Award: Jenny Miller, Director, Communications, Northwest Credit Union Association, Seatac, Wash.
  • 2022 Community Outreach Professional of the Year Award (new this year): Lorrell Walter, Senior Vice President, Marketing and Member Experience, Western Vista Credit Union, Cheyenne, Wyo.
  • 2022 Marketing Professional of the Year Award: Cynthia Colón, Assistant Vice President, Multicultural Inclusion Strategy, GTE Financial, Tampa, Fla.
  • 2022 Excellence Awards: Deb Schroeder, Vice President, Community Outreach and Education, Dupaco Community Credit Union, Dubuque, Iowa

Winners of the Excellence in Marketing and Business Development Award:

  • Business development (assets of $500 million or more): Workers Credit Union, Littleton, Mass. for their entry titled “Workers Credit Union Workers Way at Work – Workers Way as an Employee Benefit”

    Workers Credit Union is ahead of the next big frontier in employee benefits – financial wellness coaching. Their working method at workMT The program goes beyond the financial literacy information and webinars that some employers offer their workers. Trained worker pathwayMT Financial coaches meet with employees one-on-one to listen without judging, answer questions, and provide the tools and support that empower people to make good decisions at any life stage. at which they are.

  • Community awareness and/or political advocacy (assets less than $500 million): Electro Savings Credit Union, St. Louis, Mo. for their entry titled “Be You”

    As an ally of the LGBTQIA+ community, Electro could no longer remain silent as people faced employment discrimination based on sexual orientation or gender identity in Missouri. So we talked because Allyship is not silent. No one should fear being fired for being themselves. You should always be you.

  • Community awareness and/or political advocacy (assets of $500 million or more): First Commerce Credit Union, Tallahassee, Florida, for their contribution entitled “Flocking Together in the Fight Against Breast Cancer”

    Amid the pandemic, community events to raise money for breast cancer patients and important research have been cancelled. First Commerce stepped in to fill the void. With the help of hundreds of flamingos and a fun social media campaign, they’ve partnered with local hospitals to launch the #PinkPOWER #FlamingoChallenge during Breast Cancer Awareness Month. The community came together and raised over $75,000 to provide lifesaving treatment to local patients battling breast cancer.

  • Multifaceted (assets of $500 million or more): LAFCU, Lansing, Michigan, for their entry titled “LAFCU DEI”

    The LAFCU DEI Internal Communications Campaign was a four-week outreach effort to educate and engage employees on LAFCU’s DEI program. He introduced and reinforced the DEI logo, slogan, mission statement, and core principles using eblasts, videos, and employee giveaways, including a fun “share your flowerpot photo.” and a “Show us you know us!” quiz.

  • Strategic planning (assets less than $500 million): CSE Federal Credit Union, Lake Charles, Louisiana, for their contribution entitled “The Magic of Youth Month”

    The Magic of Youth Month program offered a $25 bonus deposit to new members opening a UTMA sharing account and a $100 bonus deposit to teens opening a teen checking account. The CSE has partnered with the Pizza Artista restaurant to host two outdoor events with music, face painting and giveaways inspired by Youth Month. This was the first event CSE could hold since the pandemic. The Youth Magic Month goal was to increase UTMA accounts by 60 and teen checking accounts by 30. By the end of April, CSE exceeded its goal and opened 228 youth accounts and 83 teen checking accounts , the best Youth Month performance CSE has had in years.

“These award winners provide all of our Board members with the seeds of innovation that can be sown and nurtured in their local credit unions,” said Heider. “We applaud them and thank them for their inspiring work.”


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