MWBE Small Business Promotion Week: Select Consulting and Coaching Services


Planning, Business Owner and Canales Furniture

After going through an illness and fighting her own battle with depression, former Tarrant County probation officer Ulrica LaTasha Kassar decided she needed a permanent change. Kassar’s life-changing experience inspired her to create select counseling and coaching services with a mission to heal and improve the mental health and well-being of African Americans.

A native of Lubbock, the proud Arlington resident and business owner began working in social services right out of high school, before graduating and moving to Arlington in 2009. She began working as a probation officer for Tarrant County where she remained for nearly 10 years. years. Kassar has worked in several different courts including drug courts, high risk courts, drug courts and many more.

“I loved working and helping customers. But I think the only thing that changed was that I needed motivation. I wanted to work with people who wanted to change,” Kassar commented on what prompted his career change. “I kept seeing these repeat offenders and needed something different.”

In 2018, she followed her instincts and went back to school to get her doctorate. However, the journey came closer to home when she fell ill in 2019. Sick for almost a year, she began to fight her own battle with mental illness, but it was the inspiration she needed.

“In this journey of being sick, I decided it was time. I didn’t want to go back to working in the prison. So, I took the plunge and opened my own private practice,” recalls Kasar.

Kassar is now in the final semester of his doctoral program. And after nearly two years of hosting virtual sessions with clients, Kassar opened its first physical office in downtown Arlington in December 2021.

“I chose this location specifically because of student access. And while there are plenty of African American therapists in the DFW area, for me, I live in Arlington, my child goes to school in Arlington, so I wanted to make sure women had access to me. here in Arlington,” Kassar said. “When I was going through my own medical crisis, I had trouble finding someone when I was looking.”

Chosen Counseling and Coaching Services offers individual therapy, couple counseling sessions, and executive coaching. There are also selected groups that clients can join, including an addictions group. A group of drug addicted adult children and a trauma group. Choisi accepts certain insurances.

To learn more about the chosen consulting and coaching services, you can visit their website Or you can visit the One Start Development Center on the second floor of City Hall during “Small Business Week,” May 23, 2022 through May 27, 2022, where the iCARE Ambassador Team from planning and development services department will be promoting this business as small business of the week. The service is also hosting Customer Appreciation Week at the same time and will provide refreshments and bottled water to customers visiting the Small Business Promotion Table.

The City of Arlington is spotlighting minority and/or women-owned small businesses throughout 2022. Canales Furniture, another Arlington small business that has grown significantly in recent years, wishes to give back to the community and is sponsoring this program with the Department of Planning and Development Services for the year 2022. In their new headquarters at 102 E. Highway I-20, they have dedicated a training room to their community in growing, including free English classes, citizenship classes, and teaching small businesses how to use social media as a marketing tool.

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