IRVINE, Calif .– (BUSINESS WIRE) – January 4, 2022–
Viant Technology Inc. (NASDAQ: DSP), a leading people-centric adware company, today announced the appointment of Tom Wolfe as Senior Vice President, Business Development. In this newly created role at Viant, Wolfe is responsible for driving strategic business partnerships to support the growth and business strategy of the company. Wolfe will report to Viant’s Marketing Director Jon Schulz.
âWe have a tremendous opportunity to accelerate the growth of our business through strategic partnerships and we are delighted that Tom is joining our leadership team,â said Jon Schulz, Viant Marketing Director. âTom has extensive experience and invaluable relationships with key partners within the advertising industry, particularly in areas of business strength and focus, including CTV. “
Tom Wolfe is an accomplished and respected industry veteran, with over 25 years of experience in content distribution, advertising and technology, focused on Connected Television (CTV) and Over-the-Top Video ( OTT). During his career, Wolfe started and managed several companies with industry leaders such as Roku, Tivo, YuMe and Comcast, and advised several companies including VIZIO, Vice Media, etc. Wolfe maintains close relationships with advertisers, content providers and data partners, and brings to the role extensive expertise in formulating strategies, identifying and evaluating opportunities and leading teams responsible for the successful negotiation and execution of strategic partnerships.
âI am honored to join Viant and delighted to build on the company’s strong roster of existing strategic partnerships,â said Tom Wolfe, senior vice president, Business Development, Viant. âI look forward to working with the company’s talented team to unlock strategic partnerships aimed at meeting evolving customer needs while driving Viant’s business performance. “
ViantÂ® is a leading people-centric adware company that enables marketers and their agencies to centralize the planning, purchasing and measurement of their ad investments across most channels. AdelphicÂ®, Viant’s self-service demand side platform (DSP), is an enterprise software platform for marketers to run programmatic advertising campaigns on smart TV, linear TV channels , mobile, office, audio and digital out-of-home. Viant’s identity resolution capabilities have connected 115 million U.S. homes to over one billion connected devices and are combined with access to over 280,000 audience attributes from over 70 data partners based on people. Viant is a winner of the Advertising Age 2021 Best Places to Work award and Adelphic is on AdExchanger’s 2021 Programmatic Powerful Player list. To learn more, visit viantinc.com and adelphic.com or follow us on Facebook, Twitter, Instagram, LinkedIn and Youtube.
View source version on businesswire.com:https://www.businesswire.com/news/home/20220104005075/en/
CONTACT: Jon Schulz
KEYWORD: CALIFORNIA UNITED STATES NORTH AMERICA
INDUSTRY KEYWORD: MARKETING ADVERTISING ENTERTAINMENT COMMUNICATION TECHNOLOGY TELEVISION AND RADIO SOFTWARE
SOURCE: Viant Technology Inc.
Copyright Business Wire 2021.
PUB: 04/01/2022 08:30 / DISC: 04/01/2022 08:32 AM
Copyright Business Wire 2021.